From a stock-photo template to a working dossier.
The previous JKMG site was a dark Squarespace template — a stethoscope stock photo, a "Bridging Healthcare Solutions" tagline, and a service grid that read like every other healthcare-adjacent firm online. The rebuild treats the practice the way the principals actually treat their work: as documents, structured carefully, written without marketing veneer.
JKMG represents owners, partners, and buyers through the sale and acquisition of medical, ambulatory, vascular, laboratory, podiatry, and physician-services practices. The work demanded a site that read like the firm itself: precise, document-grade, written for principals who don't have time for marketing copy.
We rebuilt it as an editorial dossier. A serif-led layout paired with monospace metadata for case tags and footnotes. A cream-on-ink palette with a single oxidized-red accent. Every page laid out like the kind of document a buyer's counsel would actually print and read across a conference table.
Fully customized, every line of copy rewritten with the principals. Service categories sequenced as a numbered table of contents. The engagement workflow presented as a five-step procedure. The site now does the same job the firm does — quietly, and with authority.
